Direct booking websites for short-let operators · AccomStack
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Direct booking websites

Your repeat guests shouldn’t cost you 15% twice.

AccomStack gives you a booking site on your own domain, a quote tool that prices long stays properly, and a channel manager that keeps Airbnb and Booking.com honest about your availability.

Built for UK short-let, serviced-accommodation and corporate-let operators running three to fifty properties.

Book a walkthrough See a live example site
30 minutes · your properties on screen · no card required
stay.lochsidecottages.co.uk Live

Lochside Cottage No. 4

Argyll · sleeps 6 · dog friendly
Fri 14 Aug — Sun 16 Aug · 2 nights £372
Booking fee £0
Book direct Confirmed instantly · card taken on your own Stripe account
Your domain, your brand, your guest list.
31% of nights booked direct after twelve months — median across 214 UK portfolios.
£14,300 commission kept last year by an eight-cottage portfolio in Argyll.
−9 hrs/wk spent writing long-stay quotes and patching calendars by hand.
The commission maths

The same guest, booked two ways.

Five nights at £180. One is a marketplace booking; one arrives on your own site. Nothing about the stay changes except who gets paid.

Booked on a marketplace
Guest pays £900
Host commission {{ otaFeeLabel }}
Payout reaches you A day after check-in
Guest email and phone Withheld
When they return {{ otaAgainLabel }}
{{ otaNetLabel }} to you
Booked on your own site
Guest pays £900
Host commission £0
Payout reaches you Deposit on booking
Guest email and phone Yours, on your list
When they return Direct again, at no fee
£900 to you

Repeat that stay eleven times across a portfolio and the commission is a part-time salary. The point of a direct booking site is not to leave the channels — it is to stop paying them for guests who already know your name.

Direct booking websites

A booking site that behaves like your best channel.

Every property gets its own page, live availability, real photography and a checkout guests already recognise. You edit rates and copy; AccomStack keeps the technical work invisible.

Your domain, SSL, redirects and a page per property — indexed by Google, not buried inside a marketplace search result. The calendar on the page is the same ledger the channels read. A direct booking closes those nights everywhere within the minute. Deposit on booking, balance on a date you set, damage deposit optional. AccomStack never holds guest money and takes no commission.
Lochside Cottage No. 4 · Argyll · direct since March
Ancoats two-bed · Manchester · corporate lets
Harbour Loft · Cornwall · 31% of nights direct

Built to be found, not just to look right

Each property page ships with its own title, description, structured data and a location page it links from — so “holiday cottage in Argyll” has somewhere of yours to land. Page weight stays under 200KB and Core Web Vitals stay green.

Reviews and policies carried over

Import your channel reviews once, show them with the guest’s first name and stay date, and publish a cancellation policy in plain English. That pairing is what convinces a first-time direct guest to type their card number.

Corporate and relocation enquiries

Stays over a month rarely book themselves. Long-stay enquiries arrive as a form with dates, headcount and purpose, and go straight into the quote tool below rather than into your inbox.

Owners see the direct bookings too

If you manage on behalf of owners, direct revenue lands in the same monthly statement as the channel revenue, with your management fee already deducted. No second spreadsheet.

Long-stay quote tool

Price a six-week stay in about a minute.

Set your discount bands once. Every long-stay enquiry then gets a consistent, defensible price — and a branded quote the guest can pay from. Try it with your own numbers.

Length of stay
Utilities cap, parking, mid-stay clean and a corporate PO reference can all sit on the quote as line items. Set them per property once. See how operators set their bands →
Quote preview {{ bandLabel }}
{{ totalLabel }}
{{ grossLine }} {{ grossLabel }}
{{ discountLine }} {{ discountLabel }}
Cleaning {{ cleaningLabel }}
Effective nightly rate {{ effLabel }}
{{ savedLabel }} kept {{ savedCaption }}
Send quote to guest Branded PDF and payment link · valid 72 hours
Channel manager

One calendar behind every channel.

Going direct only works if the channels stay in step. Two-way sync with Airbnb, Booking.com and Vrbo means a direct booking blocks those nights, and a channel booking blocks yours.

Connections

Lochside Cottage No. 4
Airbnb Availability, rates, minimum stay Synced 40 seconds ago
Booking.com Availability, rates, restrictions Synced 40 seconds ago
Vrbo Availability, rates Synced 2 minutes ago
Your direct site Source of truth Live
Airbnb, Booking.com and Vrbo are trademarks of their owners. AccomStack is an independent integration partner.
If two channels confirm the same night, AccomStack holds the second, flags it in one place and tells you which guest to move — instead of you finding out at check-in.
Operators
“We were paying a marketplace to email guests who already knew us by name.”
Rhona Sinclair Eight cottages · Argyll · direct since 2023 −£14.3k
Rhona’s cottages, photographed for her own booking pages.
“A six-week relocation quote used to take me an evening. Now it takes a minute.”
Tom Adeyemi Serviced apartments · Manchester 42-night stays
“Owners see direct bookings in the same statement. That was always the sticking point.”
Priya Raman Portfolio manager · Bristol +9% net yield
Pricing

A flat monthly fee, never a cut of the booking.

Billed monthly in pounds. Setup, migration and channel connection are included on every plan.

Prices exclude VAT · 14-day trial · cancel in one click
Questions

What operators ask before they switch.

If yours is not here, ask it on the walkthrough — the call is with someone who has run changeovers.

What is a direct booking website?

It is your own site, on your own domain, where guests see live availability and book without a marketplace in the middle. You keep the commission, the guest’s email address and the right to contact them again.

Will guests actually trust booking direct?

They do when the site looks like it belongs to a real operator: card payment through Stripe, a written cancellation policy, reviews carried over from the channels, and instant confirmation. Around a third of nights move direct inside the first year.

Does it sync with Airbnb and Booking.com?

Yes — two-way, for Airbnb, Booking.com and Vrbo. A direct booking closes those dates everywhere within about a minute, and rate or minimum-stay changes push out the same way.

How do long-stay quotes work?

You set the nightly rate and your weekly and monthly discount bands per property. The quote tool applies the right band, adds cleaning and any line items, and sends a branded PDF with a payment link — the same calculation every time, whoever sends it.

Who takes the payment?

You do. Money goes to your own Stripe account — deposit on booking, balance on a date you choose. AccomStack never holds guest funds and never charges commission on a booking.

Can I keep my existing domain?

Yes, and we handle the DNS. If you have not registered one yet, most operators are live on a new domain within a week — redirects, sitemap and SSL included.

By location

Direct booking websites, market by market.

Each page covers local licensing, typical commission rates and the direct-booking mix operators there actually achieve.

Bring your own listings to the call.

Thirty minutes. We import two of your properties live, build the pages, and price a six-week stay while you watch. If it is not right for you, we will say so.

Book a walkthrough See pricing
Setup support included on every plan · we never contact your owners or guests